Samsung
Role:
- Founding member of IPTV UX Lab
- Lead researcher*
- Interaction Designer
- Program manager
Responsibility:
Lead Researcher and Team Leader, Samsung IPTV UX Innovation Lab: Research and Innovation Projects for Connected TV and Next-gen concepts for North America market.
- Conducted qualitative research & formed baseline knowledge base, articulated BU vision, implemented strategy, and roadmap.
- Developed Family TV & Social TV concepts for North America markets.
- Created ‘Content’ oriented UX and apps for dual screen interactions taking advantage of connected TV technology.
- Implemented new concepts into SmartTV and SmartHub product roadmap.
- Built world-class research team (hiring, mentoring, managing + lab facility)
Technology: IP connection and cloud-based content services aggregation and integration. Includes HI technologies like touch, voice, camera, and gesture recognition for remote control and personalization.
Our most significant challenge for SmartTV and hence our team’s vision was to develop ‘content’ oriented UX (as opposed to ‘source’ oriented) for next-gen SmartTV so that it fulfills user’s intent to watch content rather than the fragmented user experience caused by need to switch source devices. Content aggregation ideas were also incorporated in this implementation.
Case Study:
Challenge:
To create innovative services based on capabilities of IPTV.
Solution concept:
SocialTV
TV in US is fundamentally a social experience. This social TV concept explores not only how we find a show but also how we will experience it together – enhanced by content aggregation and integration of social widgets like twitter and Facebook within the event. The guests at the event can use their own devices to interact and post comments on the TV.
TagTV concept explores a new way of discovering content based on personal affects such as photos and tagged objects of interest. The TV then finds related contents based on the subject of photo + user’s watching history and presents for enjoyment.